Super Bowl commercials cost $5.6 million for 30 seconds. That’s a lot of money, but the game brings around 120 million viewers and a level of attention for the ads that’s unlike any other marketing opportunity. On this episode of Industry Focus: Consumer Goods Emily Flippen is joined by Motley Fool contributor Dan Kline to break down which ads worked, which didn’t, and the one that really bothered them.

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