In this video, Faruk Hepelvent of Scope Studio discusses how CGI (computer generated imagery) is revolutionizing car launches. Shooting prototypes for reveals is fraught with challenges. The costs of transporting and insuring one-of-a-kind vehicles are astronomical. Any accidents or damage during filming could derail the entire launch. And the tight deadlines make coordinating complex shoots difficult. CGI provides solutions to these problems. With photorealistic 3D models of vehicles, studios like Scope can generate assets for videos without the risks and costs of real prototypes. As Faruk explains, CGI opens new creative doors as well. Compositing CGI models into real or virtual backdrops allows for dynamic footage not possible with traditional shoots. The benefits of CGI for automotive launches are clear - improved quality, lower costs, and reduced risks. For OEMs and agencies launching new vehicles, CGI is a must-explore technology. As Faruk states, CGI can mitigate the challenges of shooting prototypes while providing flexibility for marketers. For any company involved in bringing new cars to market, CGI should be an integral part of the video production strategy.