Value is created by innovation and drives business. We can change our perspective to see new strategies and possibilities. The customer’s perspective is the most important because any innovation must serve a human need to be valuable. 

Experiment: Creative Problem-solving using Perspective Taking. 

Creative thinking strategies:

• Using symmetries (flipping problems on their head) 
• Channel changing (using different media and genres to see things with fresh eyes)
• Unlimited resources (going beyond realistic constraints)
• Playing (having fun creating new rules)
• Brainstorming (having teams generate ideas without judgment) 
• Self-hypnosis (letting our unconscious guide us)
• Team structure (creating a diverse team and providing them with a safe environment) 

Everyone can become more creative by challenging their self-definitions and self-limited assumptions. What are the factors in yourselves and your organization that get in the way of calculated risk-taking? 

Experiment: Learning to go into trance using self-hypnosis and visualization. I provide guidelines for you to go into a restorative and creative trance. 

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