In this chapter I tell the story of an organization that successfully engaged employees in a bottoms up goal-setting process. This involved two MindShifts: moving from Personal Accountability to Organizational Accountability, and moving from Task Analysis to Market Analysis.

I outline a five-step process to set and implement an organization’s goals:

1.Participative goal-setting: soliciting employee involvement in establishing goals.

2.Communication: articulating goals and validating understanding.

3.Execution: planning and implementing effective strategies and processes.

4.Accounting: setting up appropriate measures to keep track of progress toward goals.

5.Reflection: periodically reviewing results and modifying processes.

Experiment: Setting goals within your organization

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