In audiobook marketing, it’s important to think of not only the creation but also the consumption of the medium. I’m going to assume that because you’re reading or listening to this book that you’re an audio fan yourself.

Ch. 27: Think Outside of the (Boom) Box

Have you ever noticed that, after listening to a podcast or an audiobook, you feel like you know the author? 

Our ears bring information into our brains in a different way than our eyes by reading the words--or even our eyes through watching a screen. 

I’m no aural scientist, but what I personally get with audio is a connection. A connection to the author, to the words, to the story, to the material. It sinks into your brain, I can almost feel it seeping through the nooks and crannies of my mind like water over porous volcanic rock. 

This is what I’m after. This is the connection I love to have as a reader and this is what I strive for as an author. This is why I’ve built this course so you too can connect with your readers.
 
The rest, a booming audiobook market, smartphones around the world with one-tap access to audio, and a relatively untapped market compared to print and ebooks, is gravy.

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Have you ever noticed that, after listening to a podcast or an audiobook, you feel like you know the author? Our ears bring information into our brains in a different way than our eyes by reading the words--or even our eyes through watching a screen. I’m no aural scientist, but what I personally get with audio is a connection. A connection to the author, to the words, to the story, to the material. It sinks into your brain, I can almost feel it seeping through the nooks and crannies of my mind like water over porous volcanic rock. This is what I’m after. This is the connection I love to have as a reader and this is what I strive for as an author. This is why I’ve built this course so you too can connect with your readers. The rest, a booming audiobook market, smartphones around the world with one-tap access to audio, and a relatively untapped market compared to print and ebooks, is gravy.

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Ch. 27: Think Outside of the (Boom) Box

Ch. 27: Think Outside of the (Boom) Box