Where is football headed? Early this year, the Portuguese football superstar Cristiano Ronaldo announced his transfer to the Saudi club Al-Nassr, making him the world's highest-paid athlete, thanks to his yearly salary of over $200 million. In August, another famous football player, Neymar from Brazil, confirmed his transfer to the Saudi club Al-Hilal. Neymar will make at least $160 million a year, which is about six times his previous salary at Paris Saint-Germain. With Ronaldo, Neymar and the French striker Karim Benzema, three global football celebrities have already relocated to the Saudi Pro League. Several younger football players from European clubs have also moved in the same direction. And this could be just the beginning. Saudi Arabia's Public Investment Fund has reserved $20 billion for player transfers until 2030, aiming for the Saudi Pro League to become one of the top five football leagues in the world. So will Europe soon cease to be the center of world football? Is Saudi Arabia's growing involvement part of a bigger global transition? And where is football heading overall?