Chad St.Amand from Millar Western Forest Products (MWFP) joins us to share his forestry journey from British Columbia to Ontario to Alberta, Canada and his lessons learned as an early adopter of airborne lidar, drones, enterprise GIS, and mobile technology. Other forestry companies look to MWFP to understand how they made their technology stack work, which is comprised of Oracle, Trimble Forestry LRM, Esri ArcGIS Enterprise, Survey123, and Field Maps, and Lim Geomatics’ AFRIDS and Op Tracker. Having just invested in an airborne lidar data collection for over 1 million hectares, MWFP continues to blaze the trail forward with digital transformation but also emphasizes that success is ultimately tied back to having boots on the ground.