Tonya and Adam Engst have been disrupting publishing for 23 years, starting shortly after graduating Cornell University when they founded TidBITS, a Macintosh journal that is now the longest continuously produced Internet publication. The Engsts took the first online ad dollars (probably), founded a DRM-free ebook publisher nearly a decade ago, and love their readers. The couple discuss their two-decades-plus of insights, including their love/hate relationship with content management systems for publishing.