Artists have a central ethos within which they build their art form. This has also led many artists to build entire businesses, that are centred around that very ethos. This practice of building businesses around artists has most times been facilitated by those who’ve helped them cross the first arc of being successful, and then progressed to this next stage in their evolution.

On this episode of Advertising is Dead, host Varun Duggirala is joined by the Co-Founder and Business Head at Gully Gang Entertainment, as they talk about his transition from artist manager to business head, his co-founder Divine & how one can build a business ecosystem around an artist

Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Chaitanya Kataria on Twitter @chait_kataria and Instagram @ckataria

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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