Caring for your team means pushing them, not pampering them. In this episode of Veteran Led, John Berry explores what matters most to the high performing team members you want to hire and retain. Creature comforts and luxury items may seem like great perks to attract top talent, but John dispels this myth by drawing on his time as a young officer when excessive amenities provided by military leadership actually undermined motivation and engagement. Soldiers and high performers want to be challenged and they want to achieve the mission; learn how to cultivate the work environment top talent seeks.

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