This episode covers the growing impact of new car brands in Europe and what their arrival means for the wider automotive industry.

As more automotive new market entrants such as Chinese EV manufacturers expand into Europe, competition across the market is intensifying. The episode explores why these brands are choosing the region, how they're positioning themselves against established OEMs and what their arrival means for retailers and consumers.

The conversation also looks at how automotive buying trends are evolving as drivers consider new brands and technologies, and if traditional brand loyalty still plays the same role in purchasing decisions.

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