In this second episode of Challenger Chats our host Adam Spencer is joined by Joan Murphy, co-founder of Frame, a fitness and lifestyle brand that delivers in person group exercise classes from its collection of Central London sites, as well as a recently launched digital fitness solution, streaming over 130 live classes a week to its customers, or "Framers"...

Joan re-wrote the fitness rule book; replacing rigid and long term gym memberships with a more flexible, more accessible, pay as you go format. Allowing its Framers the opportunity to enjoy a wide variety of group exercise classes in a feel good, no judgement environment. This lady is on a mission... to put the fun back into fitness.

In 2017 Joan raised capital from Piper, one of the UK’s leading brand-led investors, to drive growth and expansion. We dive into this story which includes our first baby in a boardroom, and explore brand authenticity, maintaining a sense of community with an omnichannel offering and shifting consumer behaviour, fitness and wellbeing needs in a post-Covid world. 

 
Links:
 
Frame: https://moveyourframe.com/

Mumhood: https://mum-hood.com/

 
 
Socials
 
Frame on Instagram: https://www.instagram.com/moveyourframe/

Joan’s Instagram: https://www.instagram.com/joanonthemove/

Frame on Facebook: https://www.facebook.com/moveyourframe

Frame on Twitter: https://twitter.com/MoveYourFRAME

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