Summary

Chris Moe, CEO and founder of Cartograph, discusses his role in helping consumer packaged goods brands succeed on Amazon. He highlights the importance of crafting compelling product listings and utilizing advertising to drive visibility and sales. Moe also discusses trends in the food and beverage industry, such as the rise of emerging brands and the popularity of gummies as a new form factor for supplements. He also touches on the challenges Amazon faces in certain categories, such as perishable foods and apparel.

Keywords

Amazon, consumer packaged goods, advertising, food and beverage industry, emerging brands, gummies, product listings, trends

Takeaways

• Crafting compelling product listings is crucial for success on Amazon
• Advertising is essential for driving visibility and sales on the platform
• Emerging brands in the food and beverage industry have seen success on Amazon
• Gummies are a popular new form factor for supplements
• Amazon faces challenges in categories like perishable foods and apparel

Sound Bites

• "Crafting compelling product listings is the key to success on Amazon."
• "Advertising is essential for driving visibility and sales on the platform."
• "Amazon faces challenges in categories like perishable foods and apparel."

Chapters

00:00
Introduction and Background

03:54
The Challenges of Selling on Amazon

08:17
Focus on the Food and Beverage Industry

08:36
Emerging Food and Beverage Trends

12:11
Innovation in Food and Beverage

13:00
Shipping Challenges for Liquid Products

15:14
The Importance of Product Creative on Amazon

17:03
Managing Reviews on Amazon

27:16
Changes and Challenges for Amazon

29:37
Competition and Market Share

32:51
Shameless Plug

34:10