Our guest is Kyndra Wilson. She is a brand and marketing strategist who has been working with higher education institutions on brand strategy, research, and marketing planning for the past 20 years.

Like most businesses, at some point, a college or university wants to go through a branding exercise. While most people think it's just updating the logo, a good branding exercise takes a good look under an institution's hood. We discuss the opportunities and pitfalls this represents college and university leaders and boards.