David Elichman is the vice president of global events at Information Security Media Group (ISMG), where he leads a global team that manages to create and curate events that attract thousands of cybersecurity professionals around the world

In this episode of Cybersecurity Unplugged, Elichman discusses:

 

• Using relevant content and compelling speakers to drive engagement;
• The evolution of technology to keep pace with the rapid increase in virtual and hybrid events;
• Calculating costs when managing the production of complex hybrid events;
• The significance of building brand trust with your sponsors, audience and speakers.