Hi everyone and welcome back! In this episode, I wanted to bring your attention to evergreen strategies and systems. Once an offer is successfully launched, there’s a lot you can do to keep cash flowing consistently, and today we’ll see how that’s done. 

The trick is, launch campaigns and evergreen campaigns require a different set of skills. If you’re anything like me, you get excited about the launch, about getting an offer out the door. 

But I’ve often fallen into the same trap—I forget to look back and turn my funnels and my offers back on. You can still make money off old offers. You just need to evergreen them. Plug them into existing systems and jumpstart consistent sales. 

I realized I haven’t been doing this, so this quarter, we decided not to do any new projects. We’re just looking back and seeing which funnels can be turned on again. We are developing a great process, and there’s a lot I want to share with you today. 

You can see what I’m talking about in a live case study over at Your Final Offer. I’ve asked marketing giants what would be their one final offer. Something that could generate money for years to come. 

So if you’re tired of living launch to launch and you want to establish a sustainable cash flow, be sure to tune in today!

Key takeaways:

• Looking back at things that worked and asking are they STILL working (01:06)
• The process is different for launching and evergreening offers (04:00)
• One successful funnel can set you up for life if you evergreen it (06:38)
• Launching and evergreening are two different processes (08:44)
• Even if your attention shifts away from a funnel, leave a system in place (10:20)
• Different systems and strategies to use when evergreening an offer (12:31)
• Ask yourself what would your final offer be (and get consistent sales) (15:32)
• Even the break-even or list-building funnels can become great evergreens (17:30)
• Anyone can fall into the Launch Loop trap—learn how to get consistent cash in (19:07)

Additional resources

Go to Your Final Offer to see how evergreening works

Download the Lucrative Launch PDF 

Check out Traffic Secrets by Russell Brunson

Get your free trial at ClickFunnels

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!