Lead with a Story Podcast

Challenging Assumptions: An unconventional way of getting to yes


Listen Later

In 1983, Joe Willke was still an analyst with Nielsen-BASES—a consumer research firm that specializes in predicting the sales of new products before they’re launched. Their technique starts by exposing a few hundred people to the concept behind the new product—just a few words to describe what it is and how it works. Then they [read more]
...more
View all episodesView all episodes
Download on the App Store

Lead with a Story PodcastBy Paul Smith

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

26 ratings