In this episode of Talkin' Dirt, I sit down with Jay Hayward, owner of Hayward Garlic in Montana's Bitterroot Valley. Jay has built one of the country's leading seed garlic businesses, but his path into farming wasn't exactly a straight one.

Jay shares how studying behavioral psychology, working in agricultural technology, and recruiting for manufacturing companies eventually led him back to the farm. We talk about what it takes to build a specialty crop business, the realities of marketing as a small farmer, garlic genetics, soil health, and what the label "organic" really means.

We also discuss hydroponics, consumer food choices, and some of the assumptions many of us have about modern agriculture. Toward the end of the conversation, Jay shares some of the research behind the book he's writing on the controversy surrounding cows and climate change and why he believes it's a conversation worth taking a closer look at.

This is a thoughtful conversation about farming, science, and questioning conventional wisdom.🌱 Connect with Talkin’ Dirt

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