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Challenging Giants: Reed Dickens on Building Marucci Sports into a Half-Billion-Dollar Brand — and Now Disrupting Golf with LA GOLF
Reed Dickens, founder of LA Golf and former Marucci Sports CEO, shares how he built two challenger brands, lessons from the White House, and why message discipline, athlete investors, and premium innovation are his unfair advantages in disrupting legacy industries.
Episode Breakdown:
- 00:00:00 -Welcome
- 00:00:52 - Intro
- 00:05:19 - Deep Dive
- 00:19:37 - Shout Out
- 00:24:59 - Lightning Round
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By Diana FlorescuReed Dickens, founder of LA Golf and former Marucci Sports CEO, shares how he built two challenger brands, lessons from the White House, and why message discipline, athlete investors, and premium innovation are his unfair advantages in disrupting legacy industries.
Episode Breakdown:
- 00:00:00 -Welcome
- 00:00:52 - Intro
- 00:05:19 - Deep Dive
- 00:19:37 - Shout Out
- 00:24:59 - Lightning Round