Digital Transformation in the automotive industry is a vast subject including automation within the supply chain, connectivity electric vehicles, and of course eCommerce. But it is the digital marketing element that is of special interest to Vanessa Gartell. After major changes in the last year, she reflects on how her industry retooled the factories, but never went about retooling the skills the salespeople needed to meet emerging needs and changing consumer opinions and desires.

She frequently sees the same bland marketing posts or some poor sales rep posting a shot of a car. These half-hearted attempts only highlight the disconnect between the rapidly changing consumer and the dealers that serve them. In the end, the way consumers are buying or leasing our vehicles has changed forever. Sales teams within the automotive industry must digitally transform themselves now before it is too late.

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