When it came to launching East Central Oklahoma Electric Cooperative's fiber services, CEO Tim Smith learned early on there's no such thing as overcommunication. His cooperative formed a task force that became fiber subsidiary ecoLINK's biggest champion, spreading its benefits by word of mouth like wildfire. Smith sits down with Conexon's SVP of Sales, Marketing and Account Management, Abby Carere, to share his communications strategies for early success and plans for the future.