The Change Alchemist

Chandar Pattabhiram, CMO of Coupa Software talks about his CMO journey and the future of marketing


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Chandar is a results-driven senior executive with more than 25 years of experience in strategic marketing and management consulting. In 2019, he was recognized as one the Ten Most Influential Marketing Leaders in 2019 - https://rb.gy/dmg4gx.  In 2017, he wasrated by LinkedIn as one of the top 5 CMOs in the world to follow for thought-leadership in the digital marketing domain - goo.gl/C5hNNc He has well-rounded experience across the breadth of the software industry ranging from applications to infrastructure, license to subscription & traditional to Cloud computing, and digital marketing businesses. He is a proven Chief Marketing Officer (CMO) with in-depth know-how and proven success in the main pillars of marketing: Go-to-market strategy, product marketing, demand generation, brand building, event marketing and corporate communications.. He has an extensive track record of recruiting & building dynamic teams of marketers including industry veterans & top business school graduates. He is a frequent Keynote speaker at the leading SaaS, marketing conferences & published author of many articles & white papers and has been quoted in more than 2000 press & analyst articles. LinkedIn: https://www.linkedin.com/in/chandarp/

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The Change AlchemistBy Shobhana Viswanathan

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