In this episode of The Peerbound Podcast: Chief, Chandar and Sunny delve into topics such as leadership, marketing strategies, team building, and the dynamics of the C-suite. Chandar shares his experiences, philosophies, and valuable insights gained from his illustrious career in strategic marketing and management consulting. He discusses the importance of empathy, outcome-driven approaches, and the power of authenticity. Throughout the conversation, Chandar highlights the value of customer journey and the concept of “peer-bound” in B2B marketing.

• (01:37) Deep Dive into the Three Roles of a CMO
• (05:27) Building the Triangle of Trust between the CMO, CEO, and CRO
• (09:18) The Relationship Between CMO and CFO
• (11:30) The CMO's Role as a Marketer
• (13:43) The Concept of 'Peer-Bound'
• (18:11) How Peerbound Fits with Outbound and Inbound
• (20:47) Advice for Leaders Stepping into New Environments
• (24:14) Approaching The First 30 Days with Intention
• (26:28) Hiring and Building Exceptional Teams

Stay tuned through the end of the show (29:08) to learn: 

• Chandar’s favorite football team.
• Why Chandar is team pizza.
• Who Chandar thinks we should interview next.

There are a few articles mentioned in the show:

• Article: Coupa CMO on the Importance of Customer Voice in a Peer-Bound World
• Post: Unlearn or Fail

Featuring:

Chandar Pattabhiram (LinkedIn)

Sunny Manivannan (LinkedIn, Twitter) 

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