Chanel is a French luxury fashion house and writer Ruth Yunker's favourite brand. Ruth was given a bottle of Chanel No. 5 on her fourteenth birthday and has never looked back. In the following years, it has been the striking life of Gabrielle 'Coco' Chanel and the enduring elegance of the brand that has kept her interested. And, as we discover, it all goes back to Ruth's mother.

Ruth's website: www.ruthyunker.com

What is this podcast?

Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.

Who am I?

I'm Sam Thorogood. I love Jesus and design.

My website: ⁠www.pilgrimage.design

Final thing (I promise)!

I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠pilgrimagedesign.substack.com