On a midweek February morning, Matt reflects on what separates the ventures that endure from those that quietly disappear. Looking at the long arc of companies like Facebook — and the sobering statistics on business failure — he explores a hard-earned lesson: most things in a business must remain flexible, but values cannot. From branding and positioning to services and structure, this episode makes the case for embracing change early, iterating fast, and staying radically open to feedback. A thoughtful reminder that survival isn’t about stubbornness — it’s about adaptability, humility, and staying anchored to why you started in the first place.

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