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Change Management & Digital Transformation in Sales
In this episode, host Amir Khan speaks with Selina Meere, COO of Trevanna Tracks, about why digital transformation relies more on people and processes than technology. Selina shares lessons from moving from publishing into tech, showing how companies often underestimate cultural and operational changes. They discuss how Trevanna Tracks helps entertainment companies manage music rights, licensing, and payments efficiently. She explains how modern platforms improve visibility, compliance, and team coordination. The episode covers the importance of internal champions, trust-based sales, and aligning technology with real business outcomes.
PureLogics Pulse Episode Chapters
00:00 – 03:00 | Opening & Guest Introduction
Amir welcomes Selina Meere and introduces her role as COO of Trevanna Tracks, starting with her unique perspective on leadership and championing ideas inside organizations.
03:00 – 07:30 | Transition from Publishing to Tech
Selina discusses her move from the publishing industry to SaaS and the biggest surprises she encountered, including the importance of security and compliance in tech companies.
07:30 – 12:30 | What Trevanna Tracks Solves
The discussion explores how the platform helps entertainment companies manage music rights clearance, licensing agreements, and complex payment workflows across productions.
12:30 – 18:00 | Why Digital Transformation Is About People
Selina explains why technology adoption depends heavily on people, internal champions, and understanding the real cost of outdated workflows.
18:00 – 23:00 | The Role of Trust, Security, and Compliance
They discuss the importance of SOC 2 compliance, security audits, and trust when working with enterprise clients handling sensitive production data.
23:00 – 28:00 | AI Conversations and Enterprise Software
Selina shares how AI discussions are increasingly appearing in enterprise contracts and how companies are carefully evaluating its role in their platforms.
28:00 – 33:30 | Sales Leadership and Listening to Customers
The conversation focuses on why strong listening skills, value driven messaging, and outcome based selling are essential in modern SaaS sales.
33:30 – 38:30 | Overcoming Resistance to Change
Selina explains how organizations often resist new systems and how internal champions and social proof can help drive successful adoption.
38:30 – Conclusion | Building Sustainable Digital Transformation
The episode concludes with key lessons on change management, relationship building, and why successful digital transformation requires patience, trust, and strong leadership.
View all episodes
By PureLogicsIn this episode, host Amir Khan speaks with Selina Meere, COO of Trevanna Tracks, about why digital transformation relies more on people and processes than technology. Selina shares lessons from moving from publishing into tech, showing how companies often underestimate cultural and operational changes. They discuss how Trevanna Tracks helps entertainment companies manage music rights, licensing, and payments efficiently. She explains how modern platforms improve visibility, compliance, and team coordination. The episode covers the importance of internal champions, trust-based sales, and aligning technology with real business outcomes.
PureLogics Pulse Episode Chapters
00:00 – 03:00 | Opening & Guest Introduction
Amir welcomes Selina Meere and introduces her role as COO of Trevanna Tracks, starting with her unique perspective on leadership and championing ideas inside organizations.
03:00 – 07:30 | Transition from Publishing to Tech
Selina discusses her move from the publishing industry to SaaS and the biggest surprises she encountered, including the importance of security and compliance in tech companies.
07:30 – 12:30 | What Trevanna Tracks Solves
The discussion explores how the platform helps entertainment companies manage music rights clearance, licensing agreements, and complex payment workflows across productions.
12:30 – 18:00 | Why Digital Transformation Is About People
Selina explains why technology adoption depends heavily on people, internal champions, and understanding the real cost of outdated workflows.
18:00 – 23:00 | The Role of Trust, Security, and Compliance
They discuss the importance of SOC 2 compliance, security audits, and trust when working with enterprise clients handling sensitive production data.
23:00 – 28:00 | AI Conversations and Enterprise Software
Selina shares how AI discussions are increasingly appearing in enterprise contracts and how companies are carefully evaluating its role in their platforms.
28:00 – 33:30 | Sales Leadership and Listening to Customers
The conversation focuses on why strong listening skills, value driven messaging, and outcome based selling are essential in modern SaaS sales.
33:30 – 38:30 | Overcoming Resistance to Change
Selina explains how organizations often resist new systems and how internal champions and social proof can help drive successful adoption.
38:30 – Conclusion | Building Sustainable Digital Transformation
The episode concludes with key lessons on change management, relationship building, and why successful digital transformation requires patience, trust, and strong leadership.