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Change Management & Digital Transformation in Sales
Host Amir Khan speaks with Selina Meere, COO of Trevanna Tracks, about why digital transformation is really about people and processes, not just tech. Learn how to navigate cultural change, build internal champions, and align technology with real business outcomes. How modern platforms improve visibility and compliance.
PureLogics Pulse Podcast Chapters
00:00 – 03:00 | Opening & Guest Introduction
Amir welcomes Selina Meere and introduces her role as COO of Trevanna Tracks, starting with her unique perspective on leadership and championing ideas inside organizations.
03:00 – 07:30 | Transition from Publishing to Tech
Selina discusses her move from the publishing industry to SaaS and the biggest surprises she encountered, including the importance of security and compliance in tech companies.
07:30 – 12:30 | What Trevanna Tracks Solves
The discussion explores how the platform helps entertainment companies manage music rights clearance, licensing agreements, and complex payment workflows across productions.
12:30 – 18:00 | Why Digital Transformation Is About People
Selina explains why technology adoption depends heavily on people, internal champions, and understanding the real cost of outdated workflows.
18:00 – 23:00 | The Role of Trust, Security, and Compliance
They discuss the importance of SOC 2 compliance, security audits, and trust when working with enterprise clients handling sensitive production data.
23:00 – 28:00 | AI Conversations and Enterprise Software
Selina shares how AI discussions are increasingly appearing in enterprise contracts and how companies are carefully evaluating its role in their platforms.
28:00 – 33:30 | Sales Leadership and Listening to Customers
The conversation focuses on why strong listening skills, value driven messaging, and outcome based selling are essential in modern SaaS sales.
33:30 – 38:30 | Overcoming Resistance to Change
Selina explains how organizations often resist new systems and how internal champions and social proof can help drive successful adoption.
38:30 – Conclusion | Building Sustainable Digital Transformation
The episode concludes with key lessons on change management, relationship building, and why successful digital transformation requires patience, trust, and strong leadership.
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By PureLogicsHost Amir Khan speaks with Selina Meere, COO of Trevanna Tracks, about why digital transformation is really about people and processes, not just tech. Learn how to navigate cultural change, build internal champions, and align technology with real business outcomes. How modern platforms improve visibility and compliance.
PureLogics Pulse Podcast Chapters
00:00 – 03:00 | Opening & Guest Introduction
Amir welcomes Selina Meere and introduces her role as COO of Trevanna Tracks, starting with her unique perspective on leadership and championing ideas inside organizations.
03:00 – 07:30 | Transition from Publishing to Tech
Selina discusses her move from the publishing industry to SaaS and the biggest surprises she encountered, including the importance of security and compliance in tech companies.
07:30 – 12:30 | What Trevanna Tracks Solves
The discussion explores how the platform helps entertainment companies manage music rights clearance, licensing agreements, and complex payment workflows across productions.
12:30 – 18:00 | Why Digital Transformation Is About People
Selina explains why technology adoption depends heavily on people, internal champions, and understanding the real cost of outdated workflows.
18:00 – 23:00 | The Role of Trust, Security, and Compliance
They discuss the importance of SOC 2 compliance, security audits, and trust when working with enterprise clients handling sensitive production data.
23:00 – 28:00 | AI Conversations and Enterprise Software
Selina shares how AI discussions are increasingly appearing in enterprise contracts and how companies are carefully evaluating its role in their platforms.
28:00 – 33:30 | Sales Leadership and Listening to Customers
The conversation focuses on why strong listening skills, value driven messaging, and outcome based selling are essential in modern SaaS sales.
33:30 – 38:30 | Overcoming Resistance to Change
Selina explains how organizations often resist new systems and how internal champions and social proof can help drive successful adoption.
38:30 – Conclusion | Building Sustainable Digital Transformation
The episode concludes with key lessons on change management, relationship building, and why successful digital transformation requires patience, trust, and strong leadership.