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Episode 17: What You Must Know About Creating Change

Today's topic not only will help with your mindset and motivation as a consultant, coach, or online entrepreneur; but also knowing this serves your clients. When you can understand what is needed to create change, you can help your clients get better, faster results.

If you're new to NLP (neurolinguistic programming), there is a part of the mind called the critical faculty where all learnings and behavioral changes take place at an unconscious level. It filters what information can get to the unconscious mind. The filters are created before the age of 7 so are deeply rooted in our beliefs. These beliefs are what form our comfort zone, and it's in our comfort zone that we hide from change.

How do we create positive change? Before I go through the 3 ways to create change, I want you to listen to this episode twice: once with the intention to learn how to create change for yourself and twice to learn what goes on for your prospect and clients when they are deciding to buy from you. 

1. Repetition: the 1% compound effect works wonders when you can repeat positive behaviors in a positive state and get desirable outcomes. Even if they are small wins.
2. Intensity:
   1. Amplified states- when you're experiencing powerful emotions
   2. Significant emotional event- a sudden emotional event that shocks your neurology shifts your perspective
   3. Strengthening of memories- ever feel nostalgic? Have you ever daydreamed about a happy time in your past then when you snap out of the trance you felt like you were there again? In NLP, we use techniques to help people activate a time when they felt a way they want to feel again that will spark action or motivation.
3. Activating your imagination puts the critical faulty to sleep.
   1. Visualization is powerful especially when you couple it with repetition. Envision yourself having a stellar sales call and practice sales conversations even if it's with a friend.
   2. Meditation relaxes your mind and nervous system. When you awake from a meditative state, you have more clarity on the steps required for change or to get the desired outcome.
   3. Hypnosis also helps with creating new neurology to support change.

If you're looking to change your habits around business activities you know will help scale your business, create a b

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