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CHANGES ARE A COMING TO “YAK ABOUT TECH” Introducing “CONVERSATIONS” and more!
When the audio is sent to me from I Heart Radio Media, I receive one of the local editions with the local spots. We’ve agreed to eliminate the local spots when publishing them to the Yakir Group Website and to SoundCloud (so commercial free for now). We are working on a new sponsorship and advertising model for the broadcast/podcast and social media posts. We will keep you updated.
In addition, this should be the last post where the show is broken down by its broadcast segments, which are two half hour segments. We are working with WAXE and I Heart Media on expanding the show and working on a more segmented format.
We are introducing a new marketing effort designed for small business and local communities called “CONVERSATIONS”
My co-hosts are John Mallen, CEO of JMCPR and Tyler Pennock, Managing Director, Digital Health at Burson Marsteller.
HALF TIME
FACEBOOK: FACEBOOK/YAKABOUTTECH – FACEBOOK.COM/PLANETVERO
YOU CAN LISTEN ON THE WEB: YAKIRGROUP.COM
ON THE I HEART RADIO AND SOUNDCLOUD APP – JUST LOOK FOR YAK ABOUT TECH.
TWITTER: @yakabouttech
EMAIL: [email protected]
Its a way for you to communicate with us, so we know what we need to be discussing.
‘Wearable’ Deodorant? Google Working on ‘Odor Removing Device’
by Jack Neff., adage.comFebruary 18
Analog deodorants could be rendered obsolete.
Deodorant marketers have a new frenemy: Google is working on a digital, wearable, socially enabled deodorant device.
Google Technology Holdings was awarded a patent last week for an “odor removal device” that includes an activity sensor to help predict when you’ll get body odor, an automatic fragrance emitter to combat it and a system that tracks people in your social networks so you can avoid them when you smell bad.
“The route-suggesting portion may provide an alternate route to travel such that the predicted odor may not offend others that are socially connected to the user and that travel the same routes as the user,” according to the patent abstract.
Google Spritz — just wild conjecture at a possible name — might either pre-emptively destroy odor or use Google Maps and/or your Android device to prevent any social fallout from it. Presumably, the Google Self-Driving Car could someday prevent you from heading to work or the home of a Google+ acquaintance under malodorous conditions.
New York Daily News, which first reported the patent, noted that Google had filed for it in 2012, and that patents are frequently awarded for products that never see the light of day. So the analog deodorant industry may have no need to worry.
However, it does raise the question of whether Google’s aggressive efforts to stock up on packaged-goods marketing talent in recent years is just about selling advertising or has deeper implications.
———————————————
Why Elders Smile
A few months ago, Ezekiel Emanuel had an essay in The Atlantic saying that, all things considered, he’d prefer to die around age 75. He argued that he’d rather clock out with all his powers intact than endure a sad, feeble decline.
The problem is that if Zeke dies at 75, he’ll likely be missing his happiest years. When researchers ask people to assess their own well-being, people in their 20s rate themselves highly. Then there’s a decline as people get sadder in middle age, bottoming out around age 50. But then happiness levels shoot up, so that old people are happier than young people. The people who rate themselves most highly are those ages 82 to 85.
Psychologists who study this now famous U-Curve tend to point out that old people are happier because of changes in the brain. For example, when you show people a crowd of faces, young people unconsciously tend to look at the threatening faces but older pe...
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When the audio is sent to me from I Heart Radio Media, I receive one of the local editions with the local spots. We’ve agreed to eliminate the local spots when publishing them to the Yakir Group Website and to SoundCloud (so commercial free for now). We are working on a new sponsorship and advertising model for the broadcast/podcast and social media posts. We will keep you updated.
In addition, this should be the last post where the show is broken down by its broadcast segments, which are two half hour segments. We are working with WAXE and I Heart Media on expanding the show and working on a more segmented format.
We are introducing a new marketing effort designed for small business and local communities called “CONVERSATIONS”
My co-hosts are John Mallen, CEO of JMCPR and Tyler Pennock, Managing Director, Digital Health at Burson Marsteller.
HALF TIME
FACEBOOK: FACEBOOK/YAKABOUTTECH – FACEBOOK.COM/PLANETVERO
YOU CAN LISTEN ON THE WEB: YAKIRGROUP.COM
ON THE I HEART RADIO AND SOUNDCLOUD APP – JUST LOOK FOR YAK ABOUT TECH.
TWITTER: @yakabouttech
EMAIL: [email protected]
Its a way for you to communicate with us, so we know what we need to be discussing.
‘Wearable’ Deodorant? Google Working on ‘Odor Removing Device’
by Jack Neff., adage.comFebruary 18
Analog deodorants could be rendered obsolete.
Deodorant marketers have a new frenemy: Google is working on a digital, wearable, socially enabled deodorant device.
Google Technology Holdings was awarded a patent last week for an “odor removal device” that includes an activity sensor to help predict when you’ll get body odor, an automatic fragrance emitter to combat it and a system that tracks people in your social networks so you can avoid them when you smell bad.
“The route-suggesting portion may provide an alternate route to travel such that the predicted odor may not offend others that are socially connected to the user and that travel the same routes as the user,” according to the patent abstract.
Google Spritz — just wild conjecture at a possible name — might either pre-emptively destroy odor or use Google Maps and/or your Android device to prevent any social fallout from it. Presumably, the Google Self-Driving Car could someday prevent you from heading to work or the home of a Google+ acquaintance under malodorous conditions.
New York Daily News, which first reported the patent, noted that Google had filed for it in 2012, and that patents are frequently awarded for products that never see the light of day. So the analog deodorant industry may have no need to worry.
However, it does raise the question of whether Google’s aggressive efforts to stock up on packaged-goods marketing talent in recent years is just about selling advertising or has deeper implications.
———————————————
Why Elders Smile
A few months ago, Ezekiel Emanuel had an essay in The Atlantic saying that, all things considered, he’d prefer to die around age 75. He argued that he’d rather clock out with all his powers intact than endure a sad, feeble decline.
The problem is that if Zeke dies at 75, he’ll likely be missing his happiest years. When researchers ask people to assess their own well-being, people in their 20s rate themselves highly. Then there’s a decline as people get sadder in middle age, bottoming out around age 50. But then happiness levels shoot up, so that old people are happier than young people. The people who rate themselves most highly are those ages 82 to 85.
Psychologists who study this now famous U-Curve tend to point out that old people are happier because of changes in the brain. For example, when you show people a crowd of faces, young people unconsciously tend to look at the threatening faces but older pe...