Social media has become a staple of people's lives and daily routines. Some are so addicted that the last thing they do before going to sleep, and the first thing they do after waking up, is check their social media feeds.

In light of the overwhelming presence of social media in consumers' lives, marketers and businesses flock to social platforms in the hope of connecting with their ideal customers. However, there is a content overload on social media, and the competition is very high. 

In order to stand out, you need to have a clear social media marketing strategy. Staying updated on the latest social media trends can help fuel your strategy.

Joining us this week is Adam Cohen, Idea Generator and Founder of Top Shelf Advertising. Come and take a listen as Adam updates us on some of the changes and trends in Social Media marketing & advertising for 2021 and beyond.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes‍Segment 1

Steven kicks the show off by giving a little summary of networking events he participated in this past week. He then introduced his special guest Adam Cohen, Founder of Top Shelf Advertising. Steven gives a small summary of what Top Shelf Advertising promotes. Steve talks about the company's values based on the logo and what the company wants to represent. Adam shares his story of how he was able to become a business owner.Adam explains how social media is important for companies and how Top Shelf Advertising helps them build their presence.

Segment 2

Because Adam is a return guest from last year Steven asks what has he seen change in the social media advertisement. Adam explains how videos and person created content has been seen to attract more attention. Steven talks about the importance of transparency and trust from clients and even the consumer. The two talk about how videos are becoming a must for products and advertising companies. Adam brings up engagement and how videos give more opportunities for audience engagement. He continue=es to share the method behind his madness and the goals of the company when working with businesses.

Segment 3

Adam talks about his experience and the changes he has had to make over the past year. Adam talks about conversions and ecommerce becoming more relevant and beneficial for companies to understand. Steven emphasizes engagement and how the information is crucial for companies to take part in a lot of outreach. Steven brings up technological issues and print advertising. Adam shares he understands the technology can be finicky sometimes when discrepancies happen. He shares that strong customer service is crucial in growing businesses. Steven brings up livestreaming and how he has seen a growth in the use of different livestream platforms.

‍Segment 4

Steven brings together many points that the two have gone over this episode in comparison to the last one they recorded last year. Adam shares that if individuals are trying to grow a business they should invest in a video platform and video content. He encourages people to begin creating video content that will draw people into their products and services.