<p>Adam talks with Jason Aurora, the Senior Director of Learning and Development at Hilti North America, about how to change sales conversations and strategies, even successful ones, across an entire organization. Also discussed: The hazards of being too experienced as a salesperson, making the buyer feel heard and seen, and more.</p>

Adam talks with Jason Aurora, the Senior Director of Learning and Development at Hilti North America, about how to change sales conversations and strategies, even successful ones, across an entire organization. Also discussed: The hazards of being too experienced as a salesperson, making the buyer feel heard and seen, and more.

Changing An Organization's Sales Conversations with Jason Aurora

Sales conversations where both buyers and sellers win are rare and plagued by the “cringe.” We’ve all felt it. It’s that sinking feeling that both buyer and seller get when the conversation is going off the rails.

At The Cringe, we put the sales conversation under the microscope and explore pathways to ensuring that sales reps, leaders and managers conduct great sales conversations.

Hosted by Adam Clay, CEO of RNMKRS.

Business

Sales conversations where both buyers and sellers win are rare and plagued by the “cringe.” We’ve all felt it. It’s that sinking feeling that both buyer and seller get when the conversation is going off the rails. At The Cringe, we put the sales conversation under the microscope and explore pathways to ensuring that sales reps, leaders and managers conduct great sales conversations. Hosted by Adam Clay, CEO of RNMKRS.

Share Changing An Organization's Sales Conversations with Jason Aurora

Sign up to save your podcasts

Changing An Organization's Sales Conversations with Jason Aurora

Changing An Organization's Sales Conversations with Jason Aurora