There have been several requests for some shorter individual episodes, along with the longer guest interview episodes, so this episode covers one the key principles for influencing someones beliefs and behaviour.

Which is to consider both the logical AND emotional side, something you won’t find anywhere else, and this episode covers how.

One of the most valuable 12 minutes you’ll come across allweek!

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Books mentioned:

Radical Candor – Kim Scott

SuperCommunicators – Charles Duhigg

Way Of The Wolf – Jordan Belfort

The Way Out – Alan Gordon

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