Changing Business for Good is more than CSI or the social project or the trees you plant on Arbour Day. It’s about how and what you do every day in your business.

In our latest podcast, the Executive Director of the Branson Centre of Entrepreneurship SA, Wesley Noble, sits down with Nwabisa Mayema to talk Changing Business for Good!

Changing business for Good is at the heart of everything we do at the Branson Centre SA. But what do we mean by that? Changing business for Good means that not only are we purpose-led, but we also enable other entrepreneurs to discover, embed, and measure their purpose.

Why do we believe that it’s important for entrepreneurs to be purpose-led? Research has shown that it can increase your customers' loyalty, keep your business competitive during difficult economic times, and retain your top employees.

For more on purpose, visit our website and explore our purpose resources.