Join hosts Justin Riney and Sam Ryan on this engaging episode of the Redefining Plastics podcast featuring special guest Ron Shank. While this episode veers off the typical plastic recycling path, the crew delves into conversation about strategic marketing approaches in the plastics industry. Ron, an author and strategic growth specialist, shares insights on his new book and effective marketing strategies. The trio tackles issues like plastic industry narratives, reaching target markets, and the challenge of overcoming misinformation. Tune in for an informative and fun-filled discussion that sheds light on the importance of honest and impactful marketing.

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Redefining Plastics:

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