Why does Generation Z consume sports and entertainment differently than prior generations? Why do some sports resonate better with Generation Z than Generation X? And why do changes in fandom across generations matter?

In this special podcast episode presented by the Emory Marketing Analytics Center, Goizueta Finance Professor Tom Smith and Marketing Professor Mike Lewis leverage insights from the 2022 Next Generation Fandom Survey to answer these questions.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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