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Changing Lanes - how new product development accelerates growth


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Digital transformation. Innovation. Elevated customer experiences. We’ve all heard it before - insurance can no longer prioritize the old way of doing things ahead of providing exceptional client experiences. But while everyone is talking about the “why,” it’s the “how” that often feels vague and aspirational versus. clear and actionable.

In his role as Managing Principal of Core Innovation at CSAA Insurance Group, Brian Gaab has led the implementation of new technologies and innovative risk transfer solutions for new and existing insurance products. Considering that CSAA Insurance Group has been serving AAA members for over 100 years, he is the perfect person to speak about innovating within a legacy carrier, one that not only remains relevant but is known for cutting edge products that leverage new technologies.

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