Some of the world’s most famous brands are obsessed with appearance. They sell products to consumers who share the same obsession. But what is beauty? How do you know when you’ve seen it? If the saying is true and beauty is more than skin deep, then it must come down to more than looks. That means beauty might be missed if we don’t know where to look or more importantly, how to look. Katie Driscoll is the founder and president of Changing the Face of Beauty, mom to a daughter with down syndrome, and verified trail blazer. She’s helped build industry changing campaigns in advertising and media worldwide. In this episode of The Breakdown, we’ll discuss how media and advertising can change perceptions of the largest minority in the world – the disability community. Learn more about Katie Driscoll and her organization at changingthefaceofbeauty.org. Also, find her family’s purpose-driven candle business at thegraceeffect.com.