Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, discusses how she’s working to help the burgeoning cannabis industry overcome decades of misinformation about the product in a highly regulated environment. Buffo also explains the challenges of marketing a product with so many different uses.

Key Takeaways:

- How to change the public’s perception of cannabis in the face of historic misinformation.

- How are states finding their footing as it pertains to cannabis regulations?

- How to target potential cannabis consumers when the product has so many different uses.

- How cannabis marketers can tell a better story about the product.

Episode Timeline

0:42 Lisa Buffo introduction.

1:50 How is the CMA working to change the perceptions of cannabis?

4:31 Does the CMA educate the public so that individual startups don’t have to?

6:00 How do regulations limit the messaging surrounding cannabis?

7:55 Which states are the strictest and which are the most lenient on cannabis marketers?

10:45 How is marketing cannabis different from alcohol?

13:50 Different use cases for cannabis.

15:30 The push to make medical claims about cannabis.

18:25 How are some businesses missing the point when it comes to marketing cannabis products?

22:00 What will 2023 look like for cannabis marketers?

24:00 Is there any overlap between the cannabis industry and the developing psilocybin legalization movement?

This episode’s guest:

•            Lisa Buffo founder and CEO of the Cannabis Marketing Association

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