Every podcaster knows the struggle of content creation. Sometimes it feels like we’re constantly fighting against the pressure of release as our production gets closer and closer to the red zone of burnout. Podcast Service Providers, despite our skills, are no different in this sense.

This week I’m chatting to Laura McRae, the owner and operator of Podcast Support Services in Australia, and host of her podcast: “Podcast Strategy that Brings in Clients”. Being a Podcast Manager for hire, she knows her way around the dos and don’ts of podcast creation for her clients.

But we, as podcast service providers, can often be our own worst enemies. And she, like myself, found after a year or so of recording episode for her own show, that it wasn’t giving back to her anymore.

In this episode, we talk about the pains of having a podcast as a podcast manager or editor, why it likely looks easy to our clients, and how a change of direction is the catalyst we need to revitalise a podcast direction. And as a bonus, we talk a little bit about the current state of the podcasting space, her opinions on AI, and some answers to those questions we love to ask other podcasters.

Listen to Laura's podcast: Podcast Strategy that Brings in Clients

Get in touch with Laura McRae:

Website: https://podcastsupportservices.com.au/

LinkedIn: https://www.linkedin.com/in/laurajmcrae/

Instagram: @podcast.support.services

Facebook: Australian Podcasters Collaborative

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Chapters:

• (00:00) The Pressure of Podcasting and Creative Burnout
• (01:06) Introducing Laura McRae – Podcast Manager and Host
• (02:34) From Virtual Assistant to Podcast Professional
• (05:29) Learning Podcast Management and Early Lessons
• (06:16) AI, Efficiency and the Solo Operator’s Dilemma
• (07:09) Why Podcast Managers Struggle with Their Own Shows
• (08:55) Realigning a Podcast That No Longer Fits
• (13:48) Overcoming Resistance and Relaunching a Show
• (16:58) Doing Less, Doing Better – Avoiding Overwork
• (19:11) Finding Meaning, Voice and Confidence in Podcasting
• (26:17) Audio Perfectionism and the Podcaster’s Curse
• (32:47) AI Voices, Creativity and the Future of Authenticity
• (34:11) Storytelling, Strategy and Finding Your Creative Voice
• (38:23) Building Trust and Challenging the “Podcast Gurus”
• (40:04) Rapid Fire: Video, Social Media, AI and Mics
• (49:35) Redefining What Makes a Podcast
• (51:16) Closing Reflections and Where to Find Laura McRae

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