Mastering Innovation

Changing Tastes: How Nestlé Stays on Top of Consumer Trends


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Rui Barbas, Chief Strategy Officer at Nestlé USA, describes how the food and beverage giant remains innovative through what he calls a hybrid growth model. Read more: https://mackinstitute.wharton.upenn.edu/2018/nestle-rui-barbas/

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Mastering InnovationBy Mack Institute for Innovation Management

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