Fred Provenza is an Author, Professor Emeritus at Utah State University, and one of the Founders of BEHAVE, an international network of scientists, ranchers, farmers, and land managers committed to integrating behavioral principles with local knowledge to enhance environmental, economic, and cultural values of rural and urban communities. Check out: https://www.amazon.com/dp/B07KJH3FQD/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1