Gaming is one of the largest forms of entertainment in the world & the creator economy within it is rapidly expanding. A process that once prioritized creators with the largest audiences & revenue streams has since evolved to working with a range of creators, targeting those with the most engaged audiences. As the industries continue to grow & scale each year, recruiting, managing, measuring & tracking hundreds of creators can feel impossible, but it doesn’t have to. This panel explores how brands & developers are building smart systems that fuel high-performing evergreen creator programs.

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