In this episode of The Local Marketing Lab, Justin Ulrich sits down with Shashank Shekhar, an expert in financial services and mortgage industry marketing. With over 20 years of experience, Shashank provides invaluable insights on driving growth and revenue by constantly adapting and implementing innovative marketing into your strategy.

Here are some topics discussed in the episode around innovative marketing:

• Understanding and anticipating changing consumer preferences
• Looking outside your industry for new ideas
• Overcoming fear of failure to try new things
• The impact of AI and digital transformation in the mortgage industry.

Resources

• Connect with Shashank Shekhar on LinkedIn.
• Learn more about InstaMortgage.
• Listen to an episode of the Shashank Redemption podcast.
• Check out Shashank’s books on Amazon.