David Kirshbaum, a communication strategist from Vital Message, joins Tim to discuss his impactful TED Talk on climate and sustainability. David explains how he navigated the challenging preparation process with rigorous practice and dedication. He describes his journey from a layoff to founding Vital Message, an agency focused on strategic communication for environmental and social good. The episode provides insights into David's motivation and vision for a more sustainable and equitable world, emphasizing the transformative power of effective communication and marketing strategies.