In a landscape where tradition often overshadows transformation, Angela Human and Autumn Rothermel of Director’s Corner are helping funeral homes rewrite the rules. Featured on Two Guys and a Question with Alan Creedy and Danny Jefferson, the duo shared how they’re replacing outdated, transactional marketing tactics with a more human-centered, empathy-driven approach. With decades of combined experience and a deep understanding of consumer behavior, they’re challenging funeral directors to move beyond being "number one in search results" and toward becoming genuine community resources—where relationships, not algorithms, drive growth.