In this episode of Path of Purpose, Jason Tifford speaks with Justin Clifford, CEO of Bereave, a startup focused on transforming the experience of grief and loss. Justin shares the personal motivations behind the company's mission, the challenges of leading a small startup, and the importance of community and connection in navigating grief. The conversation delves into the societal stigma surrounding death, the need for open discussions about loss, and the role of support systems in helping individuals cope. Justin emphasizes the company's commitment to providing accessible grief support without financial burden, aiming to change the narrative around death in the workplace and beyond.