Michael chats with Tara Murphy, Vice President of Marketing at Channel Medsystems, Inc. Together, they discuss Tara's background and how she came into her role at the company; the commercialization of the company's flagship product, Cerene, an endometrial cryotherapy device; how market development, brand strategies, and patient engagement have fallen short over the years and how they're evolving; and much more.

To learn more about Cerene, visit www.cerene.com.