Powerful narratives play an essential role in building governing power. In this episode, Scot and Sue are joined by Anat Shenker-Osorio, host of the Words to Win By podcast and principal of ASO Communications. Anat helps us understand the power of narrative strategy to win the battle of ideas. What narrative strategies are working in the fight to defeat authoritarianism, and how do we know when they're effective?

Host of the Words to Win By podcast and Principal of ASO Communications, Anat Shenker-Osorio examines why certain messages falter where others deliver. She has led research for new messaging on issues ranging from freedom to join together in union to clean energy and from immigrant rights to reforming criminal justice. Anat’s original approach through priming experiments, task-based testing and online dial surveys has led to progressive electoral and policy victories across the globe. Anat delivers her findings packed in snark at venues such as the Congressional Progressive Caucus, Centre for Australian Progress, Irish Migrant Centre, Open Society Foundations, Ford Foundation and LUSH International. Her writing and research is profiled in The New York Times, The Atlantic, Boston Globe, Salon, The Guardian and Grist among others. She is the author of Don’t Buy It: The Trouble with Talking Nonsense About the Economy.

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