Selling bales of wool to the rest of the planet is not going to improve farm gate returns. Tech'N'Colour NZ General Manager, Richard Blomendal, believes the problem lies in New Zealand's lack of ability to manufacture a finished product.

To watch to the full-length interviews and to contact the show visit <a href="http://www.sarahperriam.com/" target="_blank">www.sarahperriam.com</a>

Selling bales of wool to the rest of the planet is not going to improve farm gate returns. Tech'N'Colour NZ General Manager, Richard Blomendal, believes the problem lies in New Zealand's lack of ability to manufacture a finished product. To watch to the full-length interviews and to contact the show visit www.sarahperriam.com

Selling bales of wool to the rest of the planet is not going to improve farm gate returns. Tech'N'Colour NZ General Manager, Richard Blomendal, believes the problem lies in New Zealand's lack of ability to manufacture a finished product.

To watch to the full-length interviews and to contact the show visit <a href="http://www.sarahperriam.com/" rel="noopener noreferrer">www.sarahperriam.com</a>

“Changing wool direction won’t be cheap or easy” with Richard Blomendal

Growing food and fibre is a complex but exciting world to be in.

Sarah's Country is a musterer of the minds bringing together passionate innovators, and inspiring future-thinkers with a dose of practical reality.

Sarah Perriam-Lampp is an award-winning rural journalist with a decade of experience across TV, radio, podcast, and print where her pulse of New Zealand's farming sector makes Sarah's Country a valuable mainstay in your podcast library. ​

Join over 30,000 listeners monthly who tune in from across the world to gain insights and connections on how to tackle the complexity of farming for the future - together.

​For more information, partnership opportunities, to suggest a guest for the show or to contact Sarah, visit <a href="sarahscountry.com." target="_blank">sarahscountry.com</a>

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Growing food and fibre is a complex but exciting world to be in. Sarah's Country is a musterer of the minds bringing together passionate innovators, and inspiring future-thinkers with a dose of practical reality. Sarah Perriam-Lampp is an award-winning rural journalist with a decade of experience across TV, radio, podcast, and print where her pulse of New Zealand's farming sector makes Sarah's Country a valuable mainstay in your podcast library. ​ Join over 30,000 listeners monthly who tune in from across the world to gain insights and connections on how to tackle the complexity of farming for the future - together. ​For more information, partnership opportunities, to suggest a guest for the show or to contact Sarah, visit sarahscountry.com

Growing food and fibre is a complex but exciting world to be in.

Sarah's Country is a musterer of the minds bringing together passionate innovators, and inspiring future-thinkers with a dose of practical reality.

Sarah Perriam-Lampp is an award-winning rural journalist with a decade of experience across TV, radio, podcast, and print where her pulse of New Zealand's farming sector makes Sarah's Country a valuable mainstay in your podcast library.&nbsp;​

Join over 30,000 listeners monthly who tune in from across the world to gain insights and connections on how to tackle the complexity of farming for the future - together.

​For more information, partnership opportunities, to suggest a guest for the show or to contact Sarah, visit <a href="sarahscountry.com." rel="noopener noreferrer">sarahscountry.com</a>

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“Changing wool direction won’t be cheap or easy” with Richard Blomendal

“Changing wool direction won’t be cheap or easy” with Richard Blomendal