When you first launched your business, you were probably taking clients from anywhere you could get them. But overtime, you may have created a market and a niche and not even known that you created it. As your interests, experience, and knowledge have grown, your ideal client may be very different from who you originally thought you’d be serving in your business. 

In this episode of The Sassy Strategist, host Kim Dawson discusses how to identify your ideal client, and why it’s so important for improving time management, enjoying your work more, and growing your revenue. Kim also shares pricing strategies to implement as your market changes.