The word "Marketing" has become a scary word for so many authors. If given a choice, most authors would outsource their marketing to someone else but if we are ever going to grow and sell more books then we need to change that negative mindset. In this episode I highlight a few important things about marketing from Ricardo Fayet's new book, "How To Market A Book' - Overperform In A Crowded Market. 

- The responsibility of marketing your book falls solely on you even if you have gone the traditional publishing route. 

- Marketing in simple terms is the act of telling as many people about the book you have written. 

- Marketing is a skill that needs to be learned and can be learned. 

- As an Indie Author you need to adopt an attitude of learning. 

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Thank you for visiting and listening. 

Rolain.